My Soda haircare has launched in New Zealand - the Australian skincare brand is on a mission to nourish hair with natural ingredients without adding to its carbon footprint while maintaining natural landscapes. The range includes two shampoo and conditioner sets; 'Smooth' for customers that want to tame frizz and 'Hydrate' for nourishment.
“With sustainability at the forefront of consumerism right now, we’re so proud to bring a naturally derived plant-based, affordable and trend-inspired haircare brand to Kiwi consumers, all to help minimise our environmental impact on the planet,” said Elise Synnott, Marketing Manager at Natures Organics.
The brand was inspired by the colours of the ocean, and the blue-hues bottles are made from recycled plastic and can be further recycled to support its endless bottle philosophy.
My Soda is also vegan, certified cruelty-free, grey water safe and free from harsh detergents, parabens, SLES & ALS, propylene glycol, triclosan, EDTA, petrochemical cleansers and mineral oils. Ingredients are instead derived from Organic Aloe Vera Juice and Kakadu Plum.
