Hawkes Bay based winery Sileni has revealed its new bottle design and brand identity that captures nature's elements and the expressions of the land. The ancient symbols of a circle for the sun and earth and an inverted triangle for water have been used in the new label.
“After a 12 month process of refining Sileni’s core values as a brand, we uncovered a global appreciation for our New Zealand heritage and the quality of our award-winning wines. Sileni has always adopted a low intervention method to our winemaking, harnessing nature’s potential and reducing human interference,” said Louis Vavasour, CEO of Booster Wine Group, owner of Sileni.
Sileni wines are made from grapes grown in Hawkes Bay and Marlborough. As a member of the Sustainable Winegrowing Programme, the label is committed to improving environmental, social and economic sustainability.
“From our winemaker James Hilliard to the wider Sileni family we consider ourselves translators of the land, allowing our vineyards to express their own unique stories. The story is constantly changing. Each vintage is a new opportunity to turn a page, each time with unique nuances in the wine.”
