To celebrate pride month, Skittles is removing its iconic rainbow from its packaging to raise more awareness and support for the LGBTQIA+ community. Skittles is also partnering with the Rainbow New Zealand Charitable Trust and has made a donation of $10,000 to support regional pride parades.
“We are delighted to announce our partnership with the Skittles brand,” said Gresham Bradley, Rainbow New Zealand Trust Chair. “The rainbow is such a powerful symbol to illustrate the beauty and strength in our diversity, and we’re excited to share that message at our regional Pride Parades.”
The New Skittles packs are available across all major retailers.
“Skittles - and it’s iconic rainbow - stands for happiness, inspires fun and celebrates diversity and inclusion,” said Emily Dowling, Mars New Zealand General Manager.
“As an iconic global brand, we believe we have a responsibility to use our voice and power our brand for good, and supporting Pride is a great example of this. We are committed to education for the LGBTQIA+ community both within our own organisation and throughout the world.”
