USA | Nothing unlocks childlike joy quite like a Rice Krispies Treats bar, and now the brand is turning up the indulgence with all-new Rice Krispies Treats Bliss bars.
For the first time, the iconic marshmallow treat will feature multiple toppings, including a salty snack, to create a delicious multi-textural experience, complete with a satisfying crunch. It's a sweet-and-salty match made in snacking heaven.
Available in two crave-worthy flavours - Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel, Rice Krispies Treats has taken luxe to new levels. Imagine the perfect balance of crispy rice and chewy marshmallows topped with semi-sweet chocolate chunks, caramel-flavoured chips, and candied sea salt pretzels, all in one bite.
Inspired by homemade creations, this is Rice Krispies Treats like you've never experienced before.
"The new Rice Krispies flavours reimagine our bars as a canvas for gourmet topping combinations," said Danielle Rappoport, Brand Director for Rice Krispies Treats.
"More and more, we're seeing fans elevate their bars at home with over-the-top mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes."
Ready to embrace your indulgent side? Rice Krispies Treats Bliss bars will hit snack aisles starting in April. The two new flavours are the first of many offerings from the brand, which will layer decadent textural ingredients atop the beloved bar.
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