SWITZERLAND | In 2024, Toblerone introduced its distinctive diamond-shaped truffles to the market, marking a bold step beyond the brand’s legendary triangular bar.
The launch proved a resounding category success, redefining what consumers expect from premium boxed chocolates. Now, Toblerone has taken this innovation further with a partnership that is set to captivate chocolate lovers worldwide: Toblerone Diamond Truffles with Biscoff.
Each diamond-shaped truffle is individually crafted from smooth Toblerone milk chocolate, filled with smooth Biscoff spread and finished with crunchy nougat pieces. The result is Biscoff's unmistakable caramelised taste and crunchy texture, elevated by Toblerone’s signature chocolate craftsmanship.
Biscoff has become one of the world’s most sought-after biscuits, transcending categories and cultures. This collaboration between Toblerone and Biscoff represents a strategic partnership that unites two iconic brands to create something truly new in the premium chocolate category, a product that meets growing consumer demand for innovative, indulgent experiences.
Toblerone Diamond Truffles with Biscoff are available in two pack sizes to meet different consumer occasions, perfect for gifting, sharing, or an indulgent treat:
- 495g premium box – an exclusive format launching with retailer Costco across the United States, Canada, Taiwan, Australia, the United Kingdom, Spain, France, Sweden, Iceland, and New Zealand.
- 180g sharing box – available in the United Kingdom, Ireland, Switzerland, and Australia.
The exclusive Costco deal marked a landmark moment for Mondelēz International and its Toblerone brand, as it is the first time the company has partnered with Costco to launch a product range globally. This further underscored the strength of both the Toblerone brand and the universal appeal of Biscoff.
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