Leading North American plant-based protein snack brand will expand its presence in the United States through Costco.
SimplyProtein has announced that it will be nationally distributed across the United States in Costco Clubs and featured in new multi-vendor mailers available exclusively at Costco.
Founded in 2004, SimplyProtein has established itself in the protein bar category, becoming known to consumers as a deliciously unique plant-based bar made with high-quality ingredients with generous protein and minimal sugar.
Since its re-brand and reformulation in July 2021, SimplyProtein has focussed its efforts and innovation solely on plant-based bars and snacks. This commitment has propelled the brand to lead in the highly competitive protein bar and snack category.
The brand has a full lineup of products, including bars, cookies and bites that are all plant-based, high in protein and sugar conscious, catering to a wide range of dietary preferences and lifestyles.
The brand's Crispy Bars, available in an exclusive 15-bar variety pack at Costco, feature decadent and satisfying flavours, including Peanut Butter Chocolate, Lemon Coconut, and Dark Chocolate Sea Salt. With 15 grams of protein and one gram of sugar per bar, the Crispy Bars are a delicious snacking addition, crispy in flavour and texture.
"At SimplyProtein, we pride ourselves on using simple and quality ingredients to produce snacks that meet the demand for plant-based options that deliver the right amount of protein. It's a huge step for a brand of our size to have this type of reception from such a large retailer," said Michael Lines, Chief Executive Officer.
The brand's national expansion in Costco is part of its long-term growth strategy, which revolves around product innovation, consumer engagement, and increasing the company’s market share.
SimplyProtein’s multipack range is available now.
