United Fresh New Zealand has released updated guidance to help horticulture producers and the wider industry confidently promote the value of fresh produce while meeting food regulatory requirements.
The revised Guide to Complying with the Nutrition, Health and Related Claims Standard 1.2.7 of the Australia New Zealand Food Standards Code ensures that any nutrition and health claims are supported by reliable, up-to-date evidence.
By clearly outlining what can and cannot be said, the guide supports consistent, compliant messaging across the horticulture sector.
Regularly reviewed and updated, the latest version aligns with the New Zealand Food Composition Database, a trusted source of nutritional information covering more than 2,850 foods and ingredients commonly consumed in New Zealand.
Andrew Gibbs, Chair of the Aotearoa Horticulture Action Plan (AHAP), said the guide is a great example of United Fresh’s contribution to the plan.
“It is a valuable addition to the sector’s toolkit, helping horticulture producers and the wider industry communicate the health and nutrition benefits of fruit and vegetables," he said.
“Ultimately, it supports the desired AHAP outcome of increasing fruit and vegetable consumption.”
Ensuring nutrition and health claims are evidence-based plays an important role in maintaining consumer trust. While fresh produce is widely recognised for its health benefits, clear, science-based information ensures those benefits are communicated in a balanced and credible way.
By drawing on verified compositional data and placing information within an appropriate dietary context, the guide supports accurate, meaningful messaging, giving consumers confidence in the information they receive.
For more information on the Guide to Complying with the Nutrition, Health and Related Claims Standard 1.2.7 of the Australia New Zealand Food Standards Code, please visit https://unitedfresh.co.nz/our-work/food-law.
To learn more about the New Zealand Food Composition Database, visit: https://www.foodcomposition.co.nz/about/
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