New Zealand beverage company Beach Booch has launched a new premium craft-brewed cocktail range.
Beach Booch uses only natural ingredients and craft fermentation methods to meet today's consumers' flavour and ‘go-low’ expectations.
The Slight Twist range features four classic cocktail-inspired flavours created by applying modern mixology skills and unique natural botanicals to ancient craft brewing methods.
Co-owners Alistair Kirk and George Wielechowski said that while the RTD market has seen rapid growth, it has been light on innovation, ultimately leaving consumers with few choices.
The duo’s story began with the launch of Beach Booch Hard Kombucha and has continued with Slight Twist canned cocktails. Both are craft-brewed in small batches in New Zealand, using only natural ingredients and no distilled spirits.
“We want consumers who make informed and mindful decisions to be rewarded with a naturally refreshing drink that not only cuts out any nasties but tastes better than anything else in the wider RTD market,” said Kirk.
“When we looked at the ‘low-calorie’ options, we couldn’t find one that didn’t involve a compromise, be this on flavour, ingredients, production or convenience.”
Being craft-brewed means that consumers can find the 250ml can four-packs in their local supermarket. This has allowed them to add a cocktail selection to their weekly shop, a further ‘slight twist’ to the norm.
“Rather than add more of the same, we’ve used naturally brewed alcohol rather than distilled spirits and real ingredients rather than artificial flavourings, extracts, preservatives and lab-grown sweeteners,” said Wielechowski.
“This has allowed us to deliver all the flavour, kick and low-calorie composition that we know consumers want, but in a drink that will be kinder on the body.”
The new flavours in the Slight Twist range include a Ginger Margarita, a Citrus Spritz, a Mai Tai, and a Cherry Sling. They are all low-sugar, low-carb, vegan, and gluten-free.
The Cherry Sling has a hint of lemon, bubbly and bright, unique ‘gin’ botanicals, while the Mai Tai is tropical and smooth, fruity, and not too sweet with ‘rum’ botanicals.
The margarita is a blend of ginger and special ‘tequila’ botanicals, and the Citrus Spritz has notes of rhubarb and bitter orange, bubbly and bright, unique ‘spritz’ botanicals.
Kirk added that the refreshing 5.8 percent ABV had made Slight Twist a good-buzz drink that fits a good-buzz lifestyle. The subtly complex flavour combinations can be enjoyed equally out of the can, as a curated at-home cocktail moment, or as a guilt-free treat in the trolley.
Slight Twist is available online and in selected New World supermarkets.
