UK | Coca-Cola Europacific Partners (CCEP) has reinvigorated the ready-to-drink (RTD) coffee fixture with a bold relaunch of its Costa Coffee ready-to-drink range, rolling out now across grocery, wholesale, convenience and e-commerce channels.
The Costa Coffee ready-to-drink portfolio caters to all consumer needs, offering its vitamin-enhanced Double Shot +, coffee shop classic Latte, and indulgent Frappés.
Its lattes now feature a silkier, smoother coffee recipe, crafted using Costa Coffee’s Signature Blend. With the new recipe comes an elevated taste and texture profile, aligned to Costa’s position as the Nation’s Favourite Coffee Shop for 15 consecutive years.
New to the line-up are two delicious additions: the Creamy Tiramisu Frappé, inspired by the classic dessert and offering the perfect summer treat, and the Double Shot + Caramel, which delivers a smooth coffee kick.
To complement the upgraded recipe, a new, more premium pack design is rolling out across 250ml sleek cans, 330ml rPET bottles and multipacks.
With bold Costa branding, clean flavour callouts and a fresh modern aesthetic, the new look has been crafted to engage younger coffee drinkers who are increasingly drawn to sensorial descriptors and clear, standout signage on packs.
The relaunch comes as the RTD coffee segment is now forecast as the highest growth category in soft drinks, worth over GBP 323 million.
“With our silkier, smoother recipe, upgraded packs and high-profile marketing activity, we’re building on Costa’s trusted heritage to meet the expectations of Gen-Z shoppers seeking quality and flavour on the go," said Helen Kerr, Associate Director, Commercial Development, at Coca Cola Europacific Partners GB (CCEP).
“Whether it’s grabbing a chilled coffee with a meal deal or stocking up on multi-serve formats at home, we’re helping retailers unlock sales in a category that’s got massive growth potential. With strong foundations, a range that caters to all consumer needs, from low to medium and high caffeine intensity, and renewed energy behind the brand, we’re well placed to deliver sustained growth in chilled coffee for our customers.”
CCEP has backed the rebrand with a significant activation targeting young adults, headlined by a partnership with Boardmasters Festival this August. The partnership includes mass sampling at the festival and across Newquay town centre, alongside a promotion offering instant cash prizes and festival tickets.
With six in ten RTD coffee purchases made on impulse, convenience retailers can access a suite of eye-catching point-of-sale materials, tied to the on-pack promotion, designed to capture attention and drive conversion in-store. Kits include latte-themed shelf trays, aisle fins and floor stickers to help boost visibility at the fixture and maximise spontaneous sales.
