AUSTRALIA | One of Australasia’s most established food manufacturers has unveiled its new name: The Kitchenary.
Formerly part of the Beak & Johnston group, B&J The Kitchen brings together some of Australia’s most recognised convenience food brands (including Strength Meals Co, Simmone Logue, Pasta Master and Artisano) under one future-focused identity.
Launched at the company’s flagship production site in Arndell Park, Western Sydney, the move marked a confident step forward for a business built on over 35 years of category leadership. That legacy began with its origins as part of Beak & Johnston, a name synonymous with innovation in Australian fresh food manufacturing.
Beak & Johnston will continue to operate and produce high-quality slow-cooked meats at their Greenacre facility, while B&J The Kitchen (Arndell Park) and B&J New Zealand will transition to The Kitchenary.
Over the past decade, the Arndell Park business has evolved into what is now The Kitchenary: a modern food solutions provider producing more than 800,000 chilled and frozen meals each week across Australia and New Zealand.
Now 100 percent owned by Woolworths, The Kitchenary (previously B&J The Kitchen) operates as part of the retail group’s long-term investment in local food manufacturing. The change reflects a continued focus on capability, consistency and culinary innovation.
“The name ‘The Kitchenary’ reflects our passion for food, creativity and craftsmanship,” said Ray Hanly, CEO of The Kitchenary.
“It’s a fresh identity that better represents who we are today, and where we’re heading, while staying true to the quality and values that built our reputation.”
While the name may be new, the fundamentals of the business remain unchanged. The Kitchenary continues to deliver high-quality meal solutions for leading retailers and foodservice partners, supported by a team whose combined expertise spans decades.
Many employees have been part of the business for over 25 years, combining deep operational knowledge with fresh thinking to drive consistent performance and innovation.
“Our people are what make this business exceptional. The new name reflects the energy and professionalism they bring to the table every day.”
Operating out of the company’s Arndell Park facility, the largest ready meal manufacturing site in the Southern Hemisphere, The Kitchenary leverages world-class infrastructure and highly automated.
Prepared on behalf of The Kitchenary by Missy Mischief Creative. production systems. Its capabilities include advanced lines for lasagne and pastry, underpinned by a strong culture of quality, efficiency and food safety.
“The scale and complexity of our operations often go unseen, but they’re absolutely central to our ability to deliver consistent, high-quality meals. From our lasagne lines to our pastry production, our team brings deep expertise and an unwavering commitment to food quality and safety.”
The Kitchenary’s new identity also represents a clear platform for future growth. Investment is already underway across expanded capabilities, proprietary product development, and deeper customer alignment across Australia and New Zealand.
“This is more than a name change. It’s a launchpad for what’s next. With the strength of our brands, our people and the backing of Woolworths, we’re well placed to lead the next chapter in Australian food manufacturing.”
The official launch was marked by a company-wide celebration at Arndell Park, where staff gathered to unveil new signage, uniforms and internal branding. Leadership addressed the team with reflections on the business’s journey to date and its vision for the future.
As The Kitchenary begins its next chapter, the focus is firmly on delivering food solutions that meet modern consumer expectations, combining scale with creativity, consistency with care and everyday convenience with a commitment to culinary excellence.
