USA | Walmart has expanded its wellness assortment with clinically backed, customer-loved brands to meet rising demand for whole body wellness and gut health.
Walmart’s customer-first approach has powered innovation across private brands, exclusive products and in-store experiences, making wellness more convenient, affordable and personalised.
“From gut health gummies to brain-boosting blends, it can feel like there’s a new must-try ingredient every week. We want to ensure customers have access to whatever they want whenever they want, either in-store or online,” said Kristin Piper, Vice President of Wellness Merchandising, Walmart.
“The truth is, customers have high expectations for wellness products, and so do we. That’s why we look closely at clinical studies. We review ingredients. We analyse customer reviews. And we collaborate closely with brands to understand not just what they’re offering, but how their products work and how they’ll serve the diverse needs of our customers.”
She added that today’s customers feel more empowered to proactively manage their wellness, and the category has been growing rapidly at Walmart, as more customers find solutions to their wellness needs.
Walmart’s omni model goal has been to carry a wide assortment of products that its customers want. Two of its newest additions, Nutrafol and Ritual, are examples of how great wellness products can help meet customer needs and move the category forward.
“We’ve launched 50 brands over the past two years by raising the bar and finding more brands that clear it. Our growth is rooted in high standards, strong partnerships and a shared commitment to delivering what customers truly need.”
Walmart has recently updated Spring Valley's packaging to spotlight functional benefits more clearly, such as “Sleep,” “Energy,” and “Immunity.”
“That’s because we know customers don’t always want to decode labels or memorise ingredients. They want to know what a product does and why it matters.”
Walmart has also refreshed the in-store and online experience with innovations like the new “Greens Destination,” a curated section dedicated to whole-body wellness and functional greens.
From Gen Z to Boomers, from rural towns to urban centres, customers have been embracing wellness in deeply personal ways.
