7UP Puts Lime in the Spotlight
USA | 7UP has redefined the USD 5 billion lemon-lime category with its first evolution in over 15 years, centred on a lime-led reformulation….
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Yoplait x K-pop Demon Hunters
UK | Yoplait has created a range of yoghurts inspired by K-pop Demon Hunters, Netflix’s most popular film, hitting shelves during the category-critical back-to-school…
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Casella Expands in Non-Alc with Heaps Normal
AUSTRALIA | Casella Family Brands has entered into a distribution partnership with Heaps Normal, Australia’s number one non-alcoholic beer brand. Leveraging its strong independent…
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Boyne Valley Irish Whiskey Rolls Out At M&S
UK | Marks & Spencer has partnered with award-winning Boann Distillery, based in the heart of the Boyne Valley in Ireland’s Ancient East, to…
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Alcohol Tax Hike Hits Aussie Consumers
AUSTRALIA | Tax on alcohol will rise again, prompting warnings that taxed spirits have become unaffordable and that rising drink costs have driven demand…
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Nestlé x Platinum Equity To Create Peranel
SWITZERLAND | Nestlé and Platinum Equity have announced a plan to create Peranel, a 50:50 joint venture for Nestlé’s waters and premium beverages business….
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Nitro Blue Flash Joins Monster Additions Range
UK | Coca-Cola Europacific Partners (CCEP) has announced the latest flavour to join its popular Additions range with a new blueberry variant, Monster Nitro…
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Energy Drink Debate Should Be Guided by Evidence, Not Overseas Headlines
AUSTRALIA | The Australian Beverages Council Ltd said that restricting the sale of energy drinks to under-16-year-olds was a quick headline that did not…
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