KIWI WINES HIT HOLLYWOOD’S RED CARPET
American celebrities will be drinking Kiwi wine at the 22nd Screen Actors Guild Awards, scheduled in Los Angeles on January 30. Treasury Wine Estates…
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NZ WINE MAY BE ‘TOO LIGHT’ FOR EUROPE
Despite New Zealand’s commitment to producing naturally lower alcohol wines, its efforts have recently come up against European law. About 1,000 bottles of 2015 Bannockburn…
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COKE LAUNCHES CREATIVE ‘ONE BRAND’ STRATEGY
Coca-Cola is now more global than ever. The company has announced its first-ever ‘One Brand’ global marketing strategy, including all variants under the same…
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Award-winning American craft soda hits UK
Soda Folk is an award-winning, emerging drinks brand pioneering American craft sodas in the UK. From their launch in the UK their fiery Root…
Read MoreBACK TO THE FUTURE OF ALCOHOL IN SUPERMARKETS
I read in the newspaper recently that a prophetic utterance of Marty McFly in Back to the Future II may actually come true – the Chicago Cubs…
Read MoreTHE BETTER DRINKS CO.
The Better Drinks Co have two iconic NZ brands in their stable, Charlie’s and Phoenix, both originally launched with ‘better’ credentials, ‘Not from Concentrate’ Juice in Charlie’s case and…
Read MoreBEVERAGE SUPPLIERS MEET IN CONFERENCE
With the industry under attack, particularly from the public health sector, the New Zealand Beverage Council remained positive at its annual conference at Wairakei last month,…
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FRESH VARIANTS FOR V
Frucor’s hugely successful V product that dramatically built sales reputation when it first launched as a single line energy beverage, has now been joined by a number…
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