ITALY | In the context of the recent Italy-Germany intergovernmental summit in Rome, the strategic partnership between Fiere di Parma and Koelnmesse takes on even greater significance for industrial integration and bilateral ties in the food sector.
The cooperation between the two exhibition organisers has already delivered tangible results for TUTTOFOOD 2025. These include over 300 percent increase in the presence of international top buyers and more than 60 percent increase in foreign exhibitors compared to 2023, strengthening the Fair’s international profile and consolidating its role as a European platform for the food business.
This impact was reflected in the latest edition of TUTTOFOOD, which recorded 95,000 professional visitors, hosted more than 3,000 international top buyers, and welcomed 4,200 exhibiting companies from 70 countries across 80,000 square metres of net exhibition space.
The event was further supported by a structured buyers’ programme, the involvement of international Trade Promotion Organizations, and a content agenda featuring 64 conferences, seminars and food experiences.
“As Italy and Germany strengthen cooperation on competitiveness and industry, trade fairs can act as instruments of economic diplomacy," said Franco Mosconi, President of Fiere di Parma.
"Building on Fiere di Parma’s forty years of experience with Cibus and CibusTEC, the partnership with Koelnmesse supports a pan-European trade fair ecosystem in which TUTTOFOOD and Anuga alternate, enhancing specialisation through coordinated calendars and complementary platforms.”
Looking ahead to TUTTOFOOD 2026, around 90 percent of exhibition space has already been confirmed, with international companies accounting for approximately 30 percent of confirmed exhibitors, including seven German companies.
“Koelnmesse is committed to building strong, internationally connected trade fair platforms," said Gerald Böse, President & CEO of Koelnmesse GmbH.
"Our partnership with Fiere di Parma exemplifies a coordinated European approach that expands international reach and offers exhibitors and visitors clearer, more effective market access. Together, we are shaping two complementary business hubs that reinforce Europe’s leadership in food innovation and trade.”
Antonio Cellie, CEO of Fiere di Parma, added that the partnership with Koelnmesse is an accelerator of internationalisation for TUTTOFOOD, strengthening connections, matchmaking and access to global markets through buyers, distributors and importers, while Thomas Rosolia, Managing Director of Koelnmesse Italia, said that Koelnmesse Italia works to connect Italian companies and international markets.
"The partnership with Fiere di Parma shows how coordinated platforms can be real engines for growth by facilitating high-quality business connections and long-term development. Our alliance is a strategic asset for Italy’s food industry in a competitive marketplace.”
Starting in 2026, the partnership between Fiere di Parma and Koelnmesse will underpin a structural evolution of the European trade fair landscape. TUTTOFOOD will take place in even years in Milan, alternating with Anuga.
On this basis, the alliance between Fiere di Parma and Koelnmesse is expected to further strengthen TUTTOFOOD’s role as a key European meeting point for international food and beverage companies, with the aim of creating two complementary, non-overlapping European business hubs for the global food and beverage industry.
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