China has recently experienced a significant change in its sweets consumption landscape. The demand for new functional sweets has rapidly expanded, presenting a promising growth trajectory.
China's top five sweets consumption scenarios include leisure snacking, family hospitality, treats for children, festival gift-giving, and business hospitality.
The industry is experiencing a significant shift towards low-sugar and sugar-free sweets, reflecting the changing consumer demands for healthier options and providing innovative opportunities for manufacturers.
The Chinese sweets market is predicted to expand exponentially, reaching over 4.8 trillion CNY by 2025.
To succeed in this dynamic market, embracing trends that focus on healthy nutrition, personalised customisation, environmental consciousness, and flavour innovation will be crucial.
As the Chinese sweets market experiences significant growth, SIAL Shanghai and SIAL Shenzhen invite global players to participate in this sweet revolution.
By anticipating changing consumption habits and aligning with trend recommendations, brands can position themselves strategically to capture Chinese consumers.
