The ready-to-eat industry constantly evolves, adapting to changing consumer preferences and introducing new concepts such as the "3R" doctrine of ready-to-cook, ready-to-heat, and ready-to-eat.
This billion-dollar market requires precision marketing strategies to gain attention, as demonstrated by brands such as Wang Xiaolu, to increase customer loyalty and create a favourable landscape.
The key to success in the ready-to-eat industry is to focus on vertical tracks, create ultimate products, and execute well-timed marketing strategies.
Products like instant noodles undergo continuous upgrades and innovations, such as simmering soup for ten hours, freeze-drying technology, and enhanced textures to provide a satisfying experience.
Ready-to-eat products are predominantly consumed by individuals aged 20-40, who find them convenient in office settings where they cannot cook during work hours.
High levels of technology in ready-to-cook and ready-to-heat categories ensure taste restoration and cost-effectiveness.
The sustained popularity of ready-to-eat products is driven by increasing demand, particularly the trend of staying at home.
