The senior brand manager for beauty at Marzena BodyCare Australasia Ltd, Emma Clarke, has worked within various categories of the FMCG industry before landing in her current role, including food, household cleaning, and beauty.
The proud, 100 percent New Zealand-owned company, since 1989, has a strong heritage in hair removal, which started when New Zealander, David Morpeth, met Mari Carmen on a beach in Spain. The pair relocated to New Zealand and discovered that New Zealand did not have a range of at-home hair removal products.
The pair decided to make their own, and after discovering others were interested in their products, the Marzena brand was born.
“Today, we continue to proudly develop and manufacture our hair removal lotions and liquid sugar wax in our Auckland factory,” said Clarke.
Marzena’s ethos is centred around caring for the planet, where the brand is continuously searching for methods to make its products sustainable and has taken proactive measures to reduce plastic from its packaging.
The brand leads in category innovation, being the first to launch Natural Body and Facial Wax Strips within the Australasian market. The formula of the wax strips is sourced from 100 percent ingredients of natural origin and is vegan-friendly.
“Our strips are made from a 100 percent compostable clear cellophane for precision placement and are free from fragrances, preservatives, colours, parabens, and mineral oils.”
Emma Clarke
The sustainably sourced pine tree resin grips stubborn, short hairs and is enriched with hemp seed oil to help calm skin during the treatment.
Clarke continued that consumers across the board for beauty are embracing ‘green’ beauty, becoming more knowledgeable about what they are putting on their skin and the contribution of their purchasing decisions towards the environment.
Cold wax strips and hair removal lotions are the most effective and straightforward at-home hair removal solutions and are most often the consumer choice. However, at-home electrical devices are gaining traction, including options that offer pain-free temporary facial hair removal.
The pandemic meant more consumers embraced at-home hair removal whilst salons were not open. Clarke added that many learned they could achieve salon quality results from doing hair removal treatments for a fraction of the price at salons. These consumers have since not returned to salon professionals.
Marzena’s latest innovation is designed to help consumers enjoy a salon experience to complete their at-home wax-treatment process. The Marzena Post-Wax Calming Body Oil removes sticky wax residue, protects open follicles, and keeps skin smooth, hydrated, and nourished.
“Not only is this a nutrient-rich blend of 100 percent natural origin oils, but it also includes Manuka Oil to protect with its natural antibacterial properties after waxing. It is enriched with Hemp Seed Oil and Evening Primrose Oil to help calm and soothe post-waxed skin.”
To further its commitment to sustainability, Marzena has transitioned its hair removal lotion tubes to tubes made from 80 percent sugarcane plastic.
“Sugarcane is a renewable source that is a better and more sustainable way to make plastic.”
She continued that it was just one of the many ways Marzena does its bit for the environment. The sugarcane tubes are also 100 percent kerbside recyclable after use.
Other sustainable products in the Marzena range include its Natural Body & Facial Wax Strips and Liquid Sugar Wax, a water-soluble formulation with reusable 100 percent natural cotton strips.
