Not surprisingly, the time that consumers spend looking at their phones has increased over the last few years. Recent studies suggest that we are spending (on average) 30 percent more time on our mobile devices since 2018 - checking our phones up to 150+ times a day, with screen time averaging around 4+ hours per day. As a result, RetailDive.com reports that “the average human attention span has fallen from 12 seconds to eight seconds.”
For marketers, this shrinking attention span of consumers is a real challenge in the age of multiple content sources and myriad engagement options. How do we capture a slice of this teeny tiny attention pie and make sure we are driving revenue?
Mobile or SMS marketing is the practice of sending marketing messages via the medium of text message. Forbes reports that Mobile Commerce in the US is set to grow 68 percent (from $666 billion to $845 billion) by 2022 as more people shop on their phones. Which is interesting because SMS has been around for almost two decades but has only recently been seen as a reputable communication channel.
Ironically, brands already communicate frequently with customers in a transactional manner sending text and SMS messages regarding delivery info, order completion confirmation, etc, so why not include marketing promotional activity communications into the mix?
For the rest of the article, click the link here for the August edition of Supermarket News
