Across the ever-changing and intensely competitive retail landscape, it can be challenging for a brand to get noticed.
And that's often just the start. Businesses must keep things fresh and relevant if they want to stick around.
A shopper marketing agency, formerly BTL, confirms this importance with its extensive experience and knowledge. As a leader in shopper marketing, BTL has helped its clients capture the attention of retail customers for 34 years, delivering tangible results for New Zealand's most successful brands across a spectrum of categories.
And speaking of 'fresh', at 34 years young, BTL has taken a leaf out of its own book with an evolution of moniker and branding.
Introducing BTL Engage. A natural step forward, according to General Manager Kirsty May.
"We wanted to express the forward direction of our agency with a new vibe that echoes the continued exciting challenge of getting brands noticed in-store. Engage felt like a great fit for what we love doing: engaging consumers with our clients' products for sales today and growth tomorrow," said May.
And it's got a track record of doing just that.
"After this long, we know what works. And we deliver it with top-tier sampling programmes, engaging promotions, and disruptive activations that drive brand interactions and revenue."
Internally and among their clients, the new branding has been unanimously applauded.
"We love how it reflects our attitude. We’re dedicated to turning heads and making brands stand out in the retail battlefield - that’s why we come to work every day. So it’s great to present our brand with the same kind of energy."
And a rare energy it is. Passion and expertise are the most compelling combination of all in marketing. So, for businesses and retailer who believe there is more in store for their brands, it's probably time to talk to BTL Engage.
For more information, visit btlengage.com.
