AUSTRALIA | The Christmas and Black Friday sales period is set to begin, with over AUD 85 million in Everyday Rewards points unlocked, which can be used to spend on Christmas.
This year, almost 800,000 Everyday Rewards members have chosen to bank their points to spend over Christmas, an increase of 14 percent since last year. Members have banked an average of AUD 104 to spend.
Everyday Rewards members will also be able to use the points to take advantage of Black Friday.
Last year, almost 20 percent of Everyday Rewards members redeemed their Bank for Christmas savings on Black Friday deals at BIG W, Woolworths, Healthy Life and My Deal.
Everyday Rewards Managing Director Hannah Ross said Bank for Christmas is a great money-saving tool for members.
“We know Christmas can be an expensive time of year, and Bank for Christmas is a great way for Everyday Rewards members to collect points on their everyday shops, banking the dollars for when they’re needed most,” said Ross.
“Black Friday is an important sales period for our members to start their Christmas shopping and we have unlocked Bank for Christmas early to help our members boost their budgets.”
Ross added that this year, they had also introduced more ways to help members collect points, for example, through partnerships with Accor and Westpac Altitude Rewards and added places to redeem their points through Petstock and the new Everyday Rewards Shop, helping to deliver a lot more value every day to members.
Last year, over AUD 82 million Everyday Rewards points were redeemed over Christmas until the 1st of January.
Members used their Bank for Christmas dollars to purchase:
- 276,000 punnets of strawberries
- 238,000 Hass Avocados
- 171,000 Bananas
- 158,000 Half legs of ham
- 149,000 bottles of thickened cream
- 147,000 quarters of watermelon
- 134,000 punnets of blueberries
- 116,000 punnets of raspberries
- 94,000 bags of 1kg carrots
- 93,000 mangoes
Opting in to ‘Bank for Christmas’ is easy. Simply log into the Everyday Rewards app or online to save for Christmas.
When selecting the Rewards Choice ‘Bank for Christmas,’ the points can be redeemed at Woolworths and BIG W from the 13th of November 2024 to the 31st of December 2024.
From January 2025, any remaining points will automatically be saved for next Christmas.
