UK | Aldi has been trialling the sale of crownless pineapples in its latest move to reduce food waste.
With shoppers often throwing away the pineapple's crown, the supermarket will remove the green leaves from its pineapples during the production process for recycling instead. This shift in consumer behaviour has been a crucial part of the solution to food waste.
The removed crowns will be used to cultivate next year’s crop or converted into animal feed, reducing food waste by an estimated 1,400 tonnes annually if the change is rolled out across stores.
By removing the crowns, Aldi can also fit more of the product into boxes to be transported to stores. If the trial is successful, this could lead to a significant reduction of around 187 tonnes of cardboard annually, inspiring other retailers to consider similar measures.
Liz Fox, National Sustainability Director at Aldi, said they were committed to finding sustainable solutions that benefit customers and the environment.
“This trial of crownless pineapples is just one of the latest innovative changes we’re testing out to minimise waste and reduce our carbon footprint.”
The crownless pineapples are now available in select Midlands, Yorkshire and North East stores.
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