NZ Matcha Debuts In Walmart

Matcha Made, the latest New Zealand start up is seeing some impressive international expansion. The Kiwi brand has just landed in 2,500 Walmart stores across America. Founded by Brad Matthews, the local brand is seeing exponential growth in New Zealand, Australia, and the US.

Sustainably sourced from Uji, Kyoto, Matcha Made is made from organic Japanese ceremonial grade matcha, naturally sweetened with coconut sugar. 

"One of the most rewarding things about being an agile brand is that we’re not held back by geographical location," said Madeline George, Head of Marketing at Matcha Made.

"We’re hungry for international growth, and we’ll adapt and pivot to make this happen. Launching nationwide into 2,500 Walmart stores this week just shows the demand for a coffee alternative, and the attention matcha is seeing at a mass market level," she said.

The business is seeing incredible growth of +30 percent compounding MoM, with an omni-channel business model across DTC, retailer and on premise. In New Zealand, Matcha Made is available in over 300 retailers. Across the ditch in Australia, the fast-growing start up is about to launch into Coles stores across the country, and has just formed a substantial partnership with St ALi coffee roasters. All of this is alongside the scaling eCommerce business, shipping matcha directly to the consumers door. 

The Matcha Made range has four flavours including: Pure Matcha, Vanilla Blend, Cinnamon Blend, and Strawberry Blend.

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Exports - The top exports of New Zealand are Concentrated Milk ($6.99B), Sheep and Goat Meat ($2.79B), Butter ($2.78B), Frozen Bovine Meat ($2.71B), and Rough Wood ($2.3B), exporting mostly to China ($13.1B), Australia ($5.35B), United States ($5.07B), Japan ($2.75B), and South Korea ($1.69B).