In response to the ‘safety hazards’ children face during Halloween trick-or-treating, Frito-Lay together with Safe Kids Worldwide, launched the Frito-Lay Variety Packs Halloween Bag.
With an estimated 41 million child participants in the US, traffic accidents are twice more likely to happen during the widely celebrated tradition ProtectAmerica reports. The brand hopes that the reflective design of the bags will help increase the user’s visibility at night and avoid accidents such as this.
Rhasheda Boyd, senior marketing director of Frito Lays North America said that the packs are meant to remind parents and kids alike about the importance of safety measures during this time of the year. "From the reflective bag and stickers to safety tips from our partners at Safe Kids Worldwide, each aspect of the Frito-Lay Variety Packs 'Get Spotted' program is designed to make safety precautions fun and easy to follow for the entire family," Boyd said.