Across 1,300 Lidl supermarkets in Poland and the Netherlands, a new and innovative line of hemp-based superfood products called Hemperella has been introduced.
On specially designed displays, Lidl customers will find Hemperella protein bars in three flavours, including caramel, chocolate, and cherry. These bars are a convenient vegan and gluten-free snack.
The line also includes powder for preparing protein drinks in three flavours, including strawberry, cookies and cream, and brownie. Additionally, Hemperella offers organic food additives such as shelled hemp seeds and a mix of seeds and fruit with dark chocolate, cranberries, and blueberries. These additives are perfect for adding to muesli, porridge, or breakfast cereals.
Food with the addition of hemp is becoming increasingly popular, especially among people who want to incorporate more health and superfood products into their daily lifestyles.
Hemp has gained recognition for its myriad nutritional benefits. It is considered a Superfood due to its richness of protein, low carbohydrate content and the ideal ratio of Omega 6 to Omega 3 fatty acids.
Hemperella's nutritious and delicious products are sourced from high-quality, sustainably grown hemp plants. Eating hemp food products is a great way to reduce environmental impact and the strain on animal resources.
"We are thrilled to launch Hemperella via Lidl, one of Europe's largest supermarket chains, as we meet the need for healthy, delicious, easy-to-eat products in the rapidly growing hemp-based superfood industry," said Laura Kam, CMO of Berlin-based CWw Consulting and Marketing.
"Hemperella is designed to make healthy eating popular, affordable, and environmentally friendly."
The brand's complete product line includes Hemp Flour, Hemp Oil, Protein Powder, Protein Bars, Hemp Seeds, and Muesli and Yoghurt Toppings.
All Hemperella products are validated by Eurofins Food Safety Solution and are certified Bio and Safe, NonMO, and Gluten-Free. They are also suitable for vegans and those following a keto-friendly diet.
