The Maxi ICA Stormarknad Universitetet store in Örebro, Sweden, has unveiled 27 new signage displays, which includes a 16 metre-long LED video wall - the largest of its kind in a Scandanavian supermarket.
The new signage allows the stores to bring branding and messaging content to life in 4K quality and is part of the supermarket's goal to provide a different customer experience.
Walk through the store and check out how it utilises advertising screens in the video below.
