UK | Waitrose has strategically aimed its arrow of love with a comprehensive campaign to capture a larger slice of the Valentine's market. Recognising the evolving nature of this occasion, now celebrated by friends and couples, Waitrose views it as an opportune moment to attract foot traffic and allure new patrons while rewarding existing ones with exceptional offerings.
To cater to the anticipated surge in midweek dining, Waitrose has significantly bolstered its meal deal stock by over a third, ensuring availability even for last-minute shoppers through Deliveroo. Additionally, the retailer is generating tailored content to heighten customer engagement, including a free cook featuring the coveted Valentine's Day steak.
Saatchi & Saatchi's advertising campaign, disseminated across national press, out-of-home sites, and radio, underscores the allure of staying in with Waitrose's offerings, amplified by dynamic out-of-home content directing customers to nearby stores.
Nathan Ansell, Waitrose Customer Director, emphasises their meal deal's irresistible quality and value, echoing the sentiment through vibrant signage in stores and a specially curated Spotify playlist featuring love songs, reinforcing the message that 'staying in never looked so good'.
