Since buying the DOVEBAR 35 years ago, Mars has been an innovator in the Ice Cream category. Mars is a leader in confectionery, snacking, food, and pet care products and services and the maker of some of the world's most-loved brands, including a flourishing frozen treats segment. The Mars Ice Cream aims to grow the business to USD one billion by 2030.
"The widespread popularity of iconic Mars brands allows consumers to enjoy their favourite candies as innovative Mars Ice Cream products," said Shaf Lalani, General Manager for Mars Ice Cream.
Lalani continued that Mars Wrigley North America will deliver growth and a positive societal impact with our vanilla for DOVEBAR and empower women throughout our supply chain.
The DOVEBAR is the first Mars Ice Cream product with a sustainability ambition. From farm to factory to the freezer, the silky-smooth bars are made with positive societal impact in mind.
"At Mars, we see an opportunity to grow our ice cream business not only in North America but around the globe," said Anton Vincent, President at Mars Wrigley North America and newly appointed Head of Mars Ice Cream globally.
"We're innovating with a focus on product and purpose and expanding our global manufacturing capabilities to ensure we can meet rapidly rising consumer demand."
