Tesco has announced that it has reduced the price of its F&F range of period pants by covering the cost of VAT on them to make them more affordable for customers.
The twenty percent reduction in price brings the period pants in line with other period products, which have been exempt from VAT since 2021.
The permanent price reduction is across all eight lines of own brand F&F period pants sold by Tesco, with a three-pack of pants reduced to £14.40 from £18.00 and a single pack of pants now £6.00, down from £7.50, offering market-leading value on this more sustainable, reusable option.
The announcement comes after Tesco joined the Say Pants to the Tax campaign calling on the Government to reclassify period pants as a period product so they can be exempt from VAT like other period products, as they are currently classified as garments.
Tesco was the first retailer to cover the cost of VAT on nearly 100 own-label and branded products, tampons and sanitary products back in 2017, ahead of Government’s move to remove the VAT, which didn’t come into force until 2021.
Speaking about the price reduction on period pants, Christine Heffernan, Tesco Group communications director, said Tesco was mindful that the cost of buying essential period products could be a real struggle for many people.
“We want to do our bit to help by covering the cost of VAT on period pants, helping to make this more sustainable option more affordable for customers,” said Heffernan.
Tesco was the first retailer to cover the cost of VAT on period products in 2017, and Heffernan said Tesco was proud to be helping customers again by covering the cost of VAT on period pants now to make them that bit more affordable.
Tesco is calling on the Government to reclassify period pants as period products and remove VAT so that customers shopping at any retailer can benefit from this saving.