UK Supermarket’s New Loyalty Programme Offering

The great fruit & vege challenge

United Kingdom (UK) supermarket Sainsbury’s, has announced a new way for customers of its Nectar loyalty programme to earn additional points. Nectar’s ’Great Fruit and Veg’ challenge has returned, offering customers the chance to earn additional Nectar points by putting more fruit and vegetables in their shopping baskets.

From Wednesday, 23rd August to Tuesday, 10th October, the Great Fruit and Veg challenge returns to Sainsbury’s for the fourth year running, setting customers three personalised portion tasks based on shopping habits and enabling them to earn a minimum of 1,000 bonus Nectar points once all are complete.

Customers can join the seven-week challenge on the Nectar app at any time, but the earlier they participate, the more chances they have to earn extra Nectar points. Customers can then spend their bonus Nectar points at various partners, including Sainsbury’s, Argos, Esso and eBay, or convert Nectar Points to Avios to put towards a British Airways flight.

Fruit and vegetables ranging from fresh, tinned, frozen, and dried can contribute towards their portions.

Last year’s challenge saw a mammoth 88 million portions of fruit and vegetables purchased throughout the seven-week challenge, with participating customers buying over three times more fruit and vegetables than those who did not participate.

The return of the challenge is just one of the ways Sainsbury’s is helping customers to make healthier choices, all while collecting Nectar points. Those who participate will also have access to inspiring recipe ideas and food waste and storage tips.

Alex Lovell, Head of Loyalty Marketing at Sainsbury’s, said the retailer knew how important it was for our customers to eat a varied and healthy diet, and that was why it was bringing back the Great Fruit and Veg challenge.

“The challenge is a great incentive for our customers to purchase more of the fruit and vegetables they love and add more variety to their shopping baskets,” said Lovell.

“Last year, we saw over 580,000 customers participate and a whopping 106 million bonus points awarded. Now in its fourth year, with even more points up for grabs, we hope customers will enjoy this year’s challenge.”

UK customers looking to participate in this year’s challenge can opt-in on the digital Nectar app.