Instacart, North America's leading grocery technology company, has partnered with Grammy-winning musician, Lizzo in a new campaign.
'The World is Your Cart' highlights the newest features on the Instacart App, including 'Carts' that allow large accounts to curate shoppable collections for customers to discover new products. The 'Recipe Maker' feature can now be integrated on blogs and websites, and 'Instacart Tastemakers' allows affiliate creators to monetize purchases their audience makes.
"'The World is Your Cart' is a rallying cry that reminds us of the abundant possibilities of each product we add to our Carts and satiates our curiosity by enabling others' Carts to spark our own creativity," said Laura Jones, Chief Marketing Officer at Instacart.
"In addition to capturing these possibilities across our new creative platform, we're making them a reality by offering consumers the chance to discover new things across the Instacart App – so you can browse, be inspired, and turn that inspiration into reality by getting your items delivered to your door in as fast as an hour."
