With growing consumer and industry sentiment toward sustainable packaging, more and more global brands are changing packaging designs, opting for recycled, biodegradable, and more environmentally friendly alternatives for renowned products.
One such brand is the U.S. company McCormick. For the first time in nearly 40 years, the global leader in flavour has launched a brand-new design for its core red cap branded products. Leveraging the redesign as a substantial opportunity to further their environmental commitments and listening to consumer feedback, the new bottles are made from 50 percent post-consumer recycled (PCR) plastic.
The new bottles have been tested and are preferred by consumers, as the new design has also addressed consumer concerns about the longevity of products, with unique signature SnapTight lids.
Roll out of the new product has begun, including essential herbs and spices, such as Cinnamon, Garlic Powder, Paprika, Parsley, and Crushed Red Pepper.
"Our new bottle redesign is not only a milestone celebration for the brand, but for our home cooks as well," said Nikki French, Group Vice President Marketing, NA Consumer at McCormick.
"These changes deliver a new standard for our passion and continued pursuit of flavour."
From packaging through at-home use, McCormick has implemented several changes driven by consumer trends.
Prominently printing product names and best-by dates on the lid will help consumers find the right flavours. Clear label designs showcase the transparency and quality of McCormick herbs and spices, as consumers have become more researched and interested in products with more straightforward, trust-worthy labelling.
