Nestlé Cereals has launched its first-ever Nesquik media campaign to support its cereal portfolio.
The campaign spotlights Nesquik's non-HFSS (high in fat, salt, or sugar) cereal lineup, including Nesquik Chocolate, Nesquik Mix, and Nesquik Choco Waves. It accentuates Nesquik's delectable taste and nutritional benefits, boasting whole grains, B vitamins, calcium, and iron.
The advertisement will be featured across various digital video-on-demand platforms and prominent social media platforms.
This media blitz will complement shopper marketing and in-store retail activations throughout the year in leading UK supermarkets. These efforts include cross-category collaborations with Nesquik milkshake products and on-shelf promotional endeavours.
In line with Nesquik's commitment to providing consumers with delicious breakfast options, the brand is launching a Taste Guarantee campaign. This initiative allows customers to return Nesquik cereal products for a full refund if they fail to meet their taste expectations. The campaign will be prominently featured on-pack and supported by omnichannel marketing until September 2024.
Sarah Fordy, Head of Marketing at Cereal Partners UK, the maker of Nestlé Cereals in the UK, shared her excitement about reintroducing Nesquik to the UK market through this engaging media campaign.
She said Nesquik's status as an iconic and beloved brand offers families a delightful start to their day. Fordy emphasised the brand's ongoing commitment to Nesquik, evident in last summer's introduction of Nesquik Choco Waves to the cherished family lineup.
