USA | Albertsons Companies has introduced its latest own-brand innovation, the Signature SELECT Mix + Match meal solution. This convenient offering includes frozen entrees, sides, and veggies that can be cooked in a standard oven at 375 degrees for approximately 35 minutes, saving customers both shopping and kitchen time. This customisable meal solution is designed to feed a family of four at a great value.
Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons Cos., shared the company's commitment to delivering quality, value, and convenience.
"Our new Signature SELECT Mix + Match line of frozen entrees, sides, and veggies made from quality ingredients is the ultimate solution for busy families who need a simple, delicious dinner without time-consuming prep and clean up," said Saenz.
The Signature SELECT Mix + Match solution in the frozen aisle provides shoppers with various classic meal combinations, prioritising taste and flavour. The offerings include a range of entrees, sides, and veggies such as Chicken Parmesan, Chicken Meatloaf with Sweet & Spicy Glaze, Italian Meatballs with Marinara Sauce, Chicken Marsala with Mushrooms, Southern Style BBQ Pulled Pork, Homestyle Mac & Cheese, Parmesan Crusted Potato Medley and more.
The Mix + Match meal solution is the latest addition under the Signature SELECT brand, Albertsons Cos.'s largest Own Brand. Earlier this year, the company consolidated and rebranded its Signature family of brands under one master brand, Signature SELECT, featuring a refreshed logo, bold packaging, and a new marketing campaign.
Signature SELECT is part of the Own Brands portfolio, which includes well-known names such as O Organics, Open Nature, Lucerne, Primo Taglio, Debi Lilly Design, waterfront BISTRO, Soleil, and Value Corner. These Own Brands products are exclusively available at Albertsons Cos. stores.
