Instacart, the leading grocery technology company in North America, announced new capabilities for its enterprise e-commerce solutions that make it easier for retailers to customise their storefronts and launch shoppable campaigns for holidays or special occasions. Retailers can now modify their homepages, create custom landing pages, and build shoppable campaigns from a user-friendly Instacart Storefront and Storefront Pro dashboard. Stew Leonard's is already using these capabilities to offer engaging e-commerce experiences for customers, and Gelson's Markets will be introducing them on their online storefronts soon.
"In today's competitive landscape, our retail partners want to provide an authentic and differentiated online shopping experience," said Chris Rogers, Chief Business Officer at Instacart.
"Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections."
Jake Tavello, Chief Operating Officer at Stew Leonard's farm fresh food stores, said that a shoppers' online experience was now just as necessary as the in-store experience, something his grandfather would never have fathomed when he opened Stew Leonard's as a small dairy store in 1969.
"Instacart Storefront Pro helps us manage and grow our e-commerce. The campaign builder feature helps us reach our goals, whether it's driving purchases of specialty items like our freshly baked chocolate chip cookies or pointing customers to popular holiday items like filet mignon or lobster, by guiding us through the process and making recommendations in an intuitive, easy-to-use interface," said Tavello.
Ron Johnson, Chief Information and Supply Chain Officer at Gelsons said the company worked hard to provide its customers with the highest quality products and unique shopping experiences. Gelsons' online presence must reflect its stores' helpful, inviting environment.
Johnson continued that with Instacart Storefront Pro, the store has easily customised and managed its website and app. The platform also helped Gelsons offer timely campaigns for its customers, giving them the experience they expect and driving revenue for the business.
