The idea behind Good & Gather is great food—from dairy and produce to ready-made pastas, meats and more—made for real life. It’s all the good stuff consumers love without artificial flavours, synthetic colours, artificial sweeteners and high fructose corn syrup. Plus, there are plenty of everyday staples like milk, eggs and other favourites that never have those ingredients anyway. So even on consumers' busiest days, they can enjoy delicious, quality food at a fantastic value.
“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” said Stephanie Lundquist, executive vice president, Food & Beverage, Target. “We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food.”
Setting the scene
Over the last several years, Target’s been building momentum in its food & beverage business. Diving deep into guests’ wants and needs. Hiring and training experts who know the food industry inside and out. Strengthening its supply chain behind the scenes to make sure food is fresh, in-stock and ready when guests need it. Revamping its in-store displays and adding new fulfilment options like same-day delivery to create an easier, more inspiring shopping experience. Now, it’s time for the food itself to really shine.
Crushing the taste test
Creating an exceptional food brand is no small feat. There's guest and trend research, food safety, recipe formulations, sourcing, packaging and so much more to carefully consider. But through the entire process, the team at Target knew they'd need to absolutely nail great taste.
Food scientists and culinary experts whipped up some truly special creations, from an avocado toast salad kit and beet hummus to heat-and-serve roasted poblano mac and cheese and everything in-between (it’s all developed and tested right in Target's own test kitchen). And here’s the kicker: every single recipe has to pass a rigorous taste test, or it doesn’t make the cut. The team at Target's expectations are so high, in fact, that Good & Gather comes with our money-back guarantee. Even the packaging conveys real, delicious food. And better yet, it’s all an incredible value.
This new brand will roll out in phases, starting September 15 and continuing through late next year.
