A war over the use of the word 'meat' is heating up in the US. Beef and farming industry groups are trying to make using the word ‘meat’ on plant-based food products illegal. So far these organisations have managed to persuade legislators from over a dozen states to introduce laws that would outlaw the use of the word when describing sausages or burgers that are made with plant-based ingredients or grown in a lab.
It is believed that the groups are putting pressure on legislators due to the growing popularity of plant-based meats and its reflected sales.