Europe’s largest independent healthier snack brand, PROPER Snacks, has partnered with Warner Bros. Pictures to celebrate the highly anticipated release of this summer’s cinematic event, BarbieTM The Movie, in cinemas from 21st July.
Featuring PROPERCORN’s brand new Sweet flavour, the limited-edition, pink Barbie packs will feature an on-pack promotion, offering one lucky snacker a chance to win a trip for two to California, including seven nights’ accommodation, transfers and return flights.
Available at all major retailers in the UK nationwide from the 19th of June, the new packs cater to snackers looking for healthier, indulgent treats as the brand continues to lead the industry - driving 57 percent of the popcorn category growth while Sweet solidifies its position as the second biggest flavour in the category.
Continuing its long line of bold moments and for the first time since 2015, the brand will also wrap London buses in its distinctive pink popcorn pattern. Plus, movie lovers will be given the opportunity to get their hands on thousands of limited-edition packs via multiple giveaways throughout the summer.
Founder Cassandra Stavrou said that the new BARBIE movie would be a huge cultural moment this summer.
“We're so excited to be part of it. The similarities of PROPER’s bold, playful positioning and the bright, fun tone of BARBIE make for a game-changing partnership for our target audience,” said Stavrou.
Each pack of PROPERCORN Sweet is under 126kcal per serving, is HFSS compliant, and is high in fibre, vegan, gluten-free, seasoned with natural flavours and no palm oil.
The new PROPER and Barbie collaboration will launch exclusively in Tesco from the 19th of June, followed by a release in ASDA, Sainsbury’s, Aldi, Amazon and Ocado later in the month.
To enter the competition from June till December 2023, UK-based customers aged 18+ will need to purchase a PROPER x Barbie The Movie pack, scan the QR code and enter details including their name, email address and the code underneath the pack’s best-before date.
