Lidl GB has been named the most trusted supermarket in the UK after placing ahead of its counterparts in the latest Retail Trust Index, which is the result of consumer research conducted by the Ethical Commerce Alliance (ECA).
Ranking in second place overall, Lidl bucked the trend of low trust in supermarkets, highlighted in recent industry data which suggested that overall trust in the sector had decreased. In the Index, Lidl is placed far ahead of its competitors, with Tesco the next nearest supermarket in 15th place, and fellow discounter Aldi further back in 21st place.
Meanwhile, premium supermarkets Waitrose and M&S are in 28th and 29th place, respectively.
Georgina Hall, Head of Communications & CSR at Lidl GB, said that households have had to contend with an incredibly volatile last few years.
“But throughout it all, Lidl GB has continued to show that we’re truly on the side of shoppers and have done everything in our power to ensure that they continue to have access to the best quality products at the lowest possible prices,” said Hall.
“We’re a business built on trust and transparency, and it’s humbling to see that this has been reflected in the results of the Retail Trust Index.”
During the period covered by the research, Lidl GB has played a critical role in providing households with access to high-quality, affordable produce.
