Two years ago, Toblerone changed the shape of its iconic chocolate bars in a move that was called “obscene.” Now, it’s changing them back. Mondelez International stated it was forced to make the change in 2016 due to rising costs – it could change the shape or change the price.
The “underhanded” shape change masked the fact the bar was smaller, and was described as looking like a bicycle rack, or more like Holland than the Swiss Alps.
Now, the brand is bringing back the old shape – at a cost. The return to form will restore the chocolate size and the mountainous shape, but prices could rise by more than 200 percent. A source has suggested the recommended retail price for the new 200g bar would be £3.09 ($6.06 NZD).
