Coconut-water producer Vita Coco already accounts for 46 percent of the US market and, according to Bloomberg, the company will reach a billion dollar in sales this year, strengthening its near-monopoly in supermarkets.
The brand is just about to launch its new organic coconut milk, and has plans in place to ramp up its chilled-coconut-water line and introduce a coconut oil to the health & beauty aisle.
Overall, the company is reaping the fruit of its market strategy, having taken investments from the Anheuser-Busch InBev families and Red Bull China’s owner, while using Dr Pepper as a distribution partner. With plant-based alternatives being up 61 percent, Vita Coco is well-set to seize the favourable moment.
