AUSTRALIA | In anticipation of Anzac Day, Coles have collaborated on two fundraisers to raise money for Australian veterans.
Until Anzac Day, Coles will donate 40 cents from the sale of every 12-pack of Coles Bakery Anzac biscuits to the Bravery Trust.
This 40-cent donation will also apply to all other 12-pack Coles Bakery biscuits and cookies sold in-store or online.
The money raised from the fundraiser will go to the Bravery Trust, a charity that supports hundreds of Australian veterans who have transitioned from the military into civilian life. The Bravery Trust has made a difference in communities for over 11 years, particularly for veterans who have been injured due to their service.
“Coles has a long and proud history of supporting Bravery Trust and assisting team members who have served or are serving in the Australian Defence Force or Reserves, including our founder GJ Coles, who fought in World War One,” said Kate Roff, general manager of Coles Bakery.
“Our bakers rise to the occasion for Bravery Trust every year, making nearly 500,000 Anzac biscuits in the week leading up to Anzac Day. It’s a cause our bakers love getting behind, and we hope our customers can support too by buying a 12-pack Coles Bakery Anzac biscuit on or before Anzac Day.”
In collaboration with the Richmond Football Club, superstar members Jack Graham and Seth Campbell promoted this fundraiser by making their own batch of Anzac biscuits under the tutelage of Coles team members at Punt Road Oval.
“Richmond Football Club has supported Bravery Trust for the past three years, helping to raise awareness for Aussie veterans who are doing it tough. It’s a cause that strongly resonates across the club – many of our players and supporters know someone, directly or indirectly, who has served our country,” said Graham.
“We’re excited to play our part in getting the message out there about the impactful and often life-changing work of Bravery Trust through our Anzac Day Eve clash and supporting initiatives like the fundraising campaign at Coles.”’
Alongside the fundraiser, the football team will play an Anzac Eve match, with some of the profit going towards helping Australia’s most vulnerable veterans and their families.
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