UK | M&S has expanded its range of family favourites and household essentials as it moves to become a true shopping list retailer.
The Bigger Pack, Better Value range, a collection of M&S quality products in larger pack sizes to suit family shoppers, has been increased by a third, with over 100 lines now available in larger formats.
Fresh Market Specials are also proving popular with customers, such as the Family Blueberry and Cherry pots. These seasonal snacking pots are popular with families on the go.
The Blueberry pots were available in March and delivered a 30 percent increase in the volume of blueberries sold year on year, while the Cherry pots were available in June and quickly became the best-selling Fresh Market Special ever.
M&S also launched 40 new and upgraded lines, including the brand’s first own-label medicines. Shoppers can now pick up family medicine cabinet essentials, including paracetamol, ibuprofen, allergy tablets and children’s liquid paracetamol.
The retailer also introduced eight new Baby Food lines, including Baby Milk, after the popular launches of family-sized pasta sauces and toiletries, such as shampoo and conditioner, earlier this year.
Key homecare lines have also been upgraded, with new 5-in-1 washing pods (30 washes). Available in both bio and non-bio options, these products offer improved cleaning and stain removal, even on cool and quick washes, and are packaged in fully recyclable containers. It has also recently upgraded its washing-up liquids to improve cleaning power, doubling the number of plates per wash - M&S Washing Up Liquid (500ml).
“When we talk about being a shopping list retailer, it means that customers can trust us to have what they need when they come shopping, in the right size and at the right price. We’ve been working hard to close our range gaps and ensure that the price and quality of our key family lines meet customers' expectations," said Alex Freudmann, MD at M&S Food.
"All this has been increasing our credibility with families, and we’re seeing strong growth with these shoppers. As we always say at M&S, there’s still lots of opportunity to go further and really cement M&S as the destination for families to get everything they need, at the quality you can only get from M&S.”
This focus on expanding the breadth of the range has been supporting the retailer in broadening its appeal, with growth across all life stages over the last 12 weeks and particularly strong volume growth among families. M&S outperformed a declining market by +20 percent pts, growing market share with families by nearly 0.3 percent pts YOY.
M&S has continued to have the strongest value and volume growth for Families, outperforming all other major retailers.
More global news here
