UK | As the leading retailer in offering healthy choices, M&S constantly reviews and innovates its products, ensuring only the best quality ingredients are used.
In the UK, about half of consumers said they have been looking for recognisable, natural ingredients. M&S has transformed its staple ranges across its Food halls, and its new cereals, including granola, mueslis and porridge pots, hit stores this week.
Sixteen upgraded and fourteen new products, including Matcha and Raspberry Overnight Oats, and Triple Nut Muesli, have joined the cereals aisle in this first phase of the transformation.
The new and upgraded cereals are the latest range of store cupboard staples and core customer favourites to be transformed, as M&S has become a full shopping list retailer aiming to double the size of its food business. The cereals transformation comes hot on the heels of upgraded yoghurts, fruit and nuts and Italian meal ranges.
When shopping for their health, M&S customers are looking for quality products, freshness, a broad range of fruits and vegetables and clear labelling. This refreshed range removes over 40 tonnes of sugar and adds whole pieces and powdered fruits like apples, sour cherries and figs to deliver natural sweetness in place of flavourings.
M&S granolas, mueslis, oats and porridge pots now offer healthier choices for customers, including high-fibre and wholegrain options, and the removal of additives such as tocopherol-rich extract.
“We are always challenging ourselves to bring more quality and innovation to our products, at a great value. Using the best ingredients and methods we all know and love from scratch cooking, our new and improved granolas, mueslis, and porridge pots are designed with whole, nutritious foods like almonds and brazil nuts, and apples and sour cherries," said Kathryn Turner, Director of Product Development.
"We know that customers are looking for choice in their breakfasts, and so, as well as improving existing cereals, we have brought brand new products into the range like the Matcha and Raspberry Overnight Oats and Café Latte porridge pot – made for those on the move.”
To redevelop the range, M&S product developers reviewed each cereal product over 9 months, assessing the quality of each ingredient to ensure only the best nutrient-rich nuts, fruits and grains were included, so customers can start their day right.
Packaging for the range has been transformed to modernise the look and feel of the products and create space to spotlight the whole ingredients, with larger windows and a cleaner, more streamlined on-pack design.
