EUROPE | The Ferrero Group has revealed plans to bring a new Wonka range to market, alongside a new collaboration with Netflix.
Ferrero acquired the exclusive confectionery rights to the Wonka brand in 2018, and its research and development teams and creative laboratories have been carefully bringing this iconic universe to life.
Drawing on decades of confectionery expertise, these teams have explored new recipes, translating the wonder of Wonka into exciting innovations rooted in Ferrero’s signature standards of quality, creativity and craftsmanship.
The move is part of Ferrero’s longstanding commitment to continuous product development and category expansion across its portfolio of iconic brands, loved by consumers worldwide.
For 60 years, Wonka has been a cultural icon, and Ferrero’s ambition is to thoughtfully bring the beloved universe back for long-time fans. Netflix acquired the Roald Dahl Story Company in 2021 and recently announced the expansion of the on-screen Wonka universe with a 2026 reality competition series, The Golden Ticket, and a 2027 animated film, Charlie vs. The Chocolate Factory.
The partnership between Ferrero and Netflix has marked the start of a long-term collaboration to bring the wonder of Wonka to consumers worldwide, leveraging marketing, media, and trade synergies to progressively unlock opportunities for storytelling and consumer engagement.
Ferrero has been approaching Wonka through a phased, consumer-led journey, and will soon offer a series of ten seasonal and limited-edition products across multiple categories, designed to spark excitement and invite consumers into the world of Wonka.
The introduction of such a distinctive and robust seasonal offering represents a significant disruption in the category, aiming to revitalise the seasonal aisle and generate heightened interest among retailers and consumers.
With products set to hit stores from this autumn, Ferrero will offer fans the opportunity to enjoy extraordinary combinations of Wonka flavours, textures and shapes across multiple categories, starting with chocolate, sugar confectionery, ice cream and cereals.
Products will be available in the US and key markets across Europe, leveraging strong Wonka brand awareness and Ferrero’s capabilities to drive market impact. The new family of products will reflect the same principles of creativity, curiosity, and wonder that have fueled the books and films consumers have known and loved for generations.
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