Trader Joe's caused madness with the release of its Mini Canvas Tote Bags. The bags, costing USD 2.99, gained mass social media attention and sold out just days after release.
The small and simple tote bag was available in four colours, each branded with its own logo. Only 13 inches by 11 inches, the petite bag unexpectedly became one of the most sought-after items on the market.
After going viral on social media, fans rushed into stores to purchase the bags, selling out at several locations.
Due to the high demand, the tote bags were listed on reselling platform eBay for an incredibly high markup. One specific listing for all four colours was priced at USD 999.99.
The power of social media was shown through how quickly these bags sold out before the brand could promote them online.
A Trader Joe’s spokesperson said that the Mini Canvas Tote Bags were never intended to cause chaos. Despite appreciation for the positive reaction, Trader Joe’s does not support reselling any of its products online.
Customers who didn’t have an opportunity to buy the bags shouldn’t be disheartened, as the brand has revealed they will be restocked later in the Summer. A video of the bags sold at Trader Joe’s generated over 1.7 million views on TikTok, gaining mass attention and building anticipation for the next Mini Canvas Tote Bag release.
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