Viva Energy Group Limited has announced that it will acquire the Coles Express convenience business from Coles Group (Coles), creating the largest fuel and convenience network in Australia under a single retail operator. Coles Express brand will eventually be replaced, but the petrol offering will retain the Shell brand.
“This is an exciting step for Viva Energy that will enable us to further extend our network, invest in new and innovative convenience offers across our stores, and enhance our loyalty and digital programs to simplify the way our customers transact with us,” said Scott Wyatt, Viva Energy’s Chief Executive Officer.
“The pandemic has changed the way people work and how they shop. They are shopping more locally and want more convenience and a wider range of quality products and services. In the future, customers will also be looking for convenient electric vehicle recharging options while they are on the road, and in time we can also expect to see hydrogen refuelling facilities at major highway service centres.
“Our nationwide network of more than 700 stores is ideally placed to meet these evolving needs and we are excited about the opportunity to expand and grow our fuel and convenience business with the acquisition of Coles Express and the retailing capability and customer service which is delivered by about 6,000 team members across the country.
