Aldi has significantly reduced the prices on over 45 fruit and veg products. This means that shoppers at the UK’s most affordable supermarket can now enjoy even more economical prices on items such as berries, oranges, tomatoes, and our fresh salad range.
Items such as avocados and peppers have also been included in the latest price reductions, with prices dropping by an average of around 11 percent. The move represented a further £34m investment in keeping prices low for its shoppers.
Earlier this year, Aldi made a promise to cut more prices than ever before in 2024, a testament to our dedication to ensuring our shoppers make significant savings every time they choose to shop with Aldi.
“We are committed to remaining the UK’s cheapest supermarket while offering outstanding quality to shoppers,” said Julie Ashfield, Managing Director of Buying at Aldi UK.
“This latest round of price cuts will see us hammer down prices even further to help ensure we always offer our customers a wide range of fresh and healthy products at the lowest prices.”
Consumer group Which? recently named Aldi the UK’s cheapest supermarket in April, making Aldi undefeated in the monthly rankings so far this year.
