Alliance Group targets pet food industry

Alliance Group, an export meat company, is targeting the $134 billion pet food industry expected by 2022. Global animal owner trends predict that people seeking out high-quality protein food for their pets is only increasing. The industry’s global sales are expected to reach $134 by 2022.

David Surveyor, Alliance Group chief executive, said, “The demand for premium quality meat ingredients is growing as pet owners around the world become increasingly focused on pet health and food quality. Our New Zealand farmers’ produce is well positioned to meet this need.”

Alliance’s move into the market coincides with their investment in Meateor, a pet food business. Meateor had been a processor and marketer of high-quality pet food ingredients, and Alliance, a supporter of raw materials. “The business provides us with immediate and direct access to the highly attractive and growing global pet food market. This investment also gives Alliance Group the leading position in the New Zealand pet food market with Meateor operating processing plants in both the North and South Islands.” Alliance’s partnership comes in the form of an agreement with Scales Corporation to acquire a 50 percent interest in Meateor. Andy Borland, Scales managing director, said, “The partnership with Alliance enables the industry to develop improved relationships with customers, including committing to longer-term customer relationships and moving into higher value and added value ingredients. In developing added value products, we expect to find ways to improve the returns from currently lower-value or waste steam products.”