The future of food retail can now be found in China in JD.com’s technologically advanced supermarket 7Fresh. Its first store recently opened in Beijing. The 4,000sqm store gets 75 percent of its turnover from fresh food. 7Fresh also uses big data analytics to match its product range to the consumers’ needs using advanced technology that provides a personal store experience. Magic mirrors display where a product can be located and the nutritional value it contains. The store looks to install smart shopping trolleys that will guide the customer through the store autonomously, allowing them to shop hands-free and without having to focus on their purchases. A mobile app and digital payment technology will take care of the checkout too. One of JD.com’s major shareholders is American grocery giant Walmart.