Bakels produce a retail range of gluten free baking products, baking mixes and pettinice fondants, although, the company’s biggest market is supplying in-store bakeries with ingredients.
Bakels are always looking to introduce innovative new products and solutions to help bakeries grab the attention of shoppers and keep them coming back. Recent innovations include Blue Bubble Gum cake, Chocolate lava cake and most recently Popping Choc Truffle and Moist Chocolate Cake.
Bakels are bakeries professional partner, marketing manager Craig Dixon says, “Baking is our passion and all our in-store Bakery Advisors are highly qualified bakers so we understand the business and are in a great position to contribute to the success of the bakery department.”
With a strong presence in the gluten free category, Dixon says the company sees this as a key trend and has seen a growth in Artisan breads with consumers are demanding authenticity. The company says it has also seen considerable growth with low GI and mixed grain variants. Bakels Artisan concentrates has enabled New Zealand bakeries to bake Kiwi consumers a range of authentic artisan breads in line with market demand.